We create beautiful, sustainable campus housing.

About Us

Varsity Investment Group, formerly Potomac Holdings, is one of the nation’s most well respected real estate developers of multifamily housing with communities dotting the continental United States. In 2009 Varsity set out to redefine the concept of student housing by developing unparalleled living experiences for its residents and the communities in which they sit.

Since its formation in 2002, Varsity has developed over a half a billion dollars of commercial real estate including mixed-use, multifamily (traditional & student oriented), office, emergency housing, and retail.

Values & Recognition

Varsity Investment Group is deeply committed to the communities they serve. Besides being an innovator within the student housing sector it prides itself on being a steward of the environment. From its LEED-designed projects to recycling programs they look to a leader in sustainable development.

Varsity has received rave reviews ranging from being voted as Best Off-Campus Housing by students at campuses like University of Michigan, University of Maryland, and Johns Hopkins University to the National Association of Home Builder’s Multifamily Pillars of the Industry Award.



Varsity Investment Group relays on its deep experience within the student housing industry when forecasting potential developments along with shared insights from key industry partners.


Every project is a partnership. From the neighbors surrounding a new development to the municipality in which it sits, the Varsity team looks to these parties as essential partners in making each community a success.


Varsity Investment Group has a track record of delivering communities on time, on budget, and at full occupancy.




Green isn't just a buzzword. Varsity Investment Group sees it as their civic responsibility. Their commitment begins before the first construction document has been drawn and continues well after the last resident has moved in. They employ a variety of strategies beginning with the design of LEED scored buildings all the way through to the management of recycling programs for its residents.



White Roof
Varsity College Park

White is the new green. The Varsity at College Park sports more than 60,000 square feet of energy efficient white thermoplastic polyolefin roofing. The Lawrence Berkeley National Laboratory Heat Island Group notes that a white roof can reduce energy usage by more than 20 percent during warm months.

Green Roof
Varsity U.B.

Perched high atop the Varsity at UB is nearly 13,000 square feet of a colorful planted sedum mix. Storm water run-off is reduced by 90 percent on what was once a complete impervious asphalt lot. In addition, the green roof creates a microclimate by cooling and humidifying the surrounding air.

Recycling Program
All Properties

Every Varsity owned or operated building participates in its refuse recycling programs. This systematically reduces waste sent to landfills, conserves natural resources, and prevents pollution. The success of this program works thanks to the participation and dedication of the Varsity residents.

Get in touch with us.



Varsity Investment Group

7819 Norfolk Avenue
Bethesda, Maryland 20814

(301) 654-3330